Bordeaux vs. Burgundy: Which Wine Bottle Style Is Right for Your Brand?
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Packaging is more than a container — it’s a first impression. For wineries, choosing between Bordeaux vs Burgundy bottles is a fundamental branding decision. Here’s how to choose the perfect fit.
The History Behind Both Styles
Bordeaux Bottles
Known for straight sides and high shoulders, traditionally used for Cabernet Sauvignon, Merlot, and blends.
Burgundy Bottles
With soft, tapered shoulders and rounded sides, Burgundy bottles are used for Pinot Noir and Chardonnay.
Key Differences in Shape & Design
Bordeaux: Tall, straight, structured
Burgundy: Rounded, elegant, softer profile
Each shape conveys a different aesthetic and heritage.
Best Uses for Each Style
Bordeaux
Ideal for:
Cabernet Sauvignon
Merlot
Red blends
Sauvignon Blanc
Burgundy
Ideal for:
Pinot Noir
Chardonnay
Syrah
Aromatic whites
How Bottle Weight Impacts Perception - Bordeaux vs Burgundy bottles
Heavier bottles feel more premium on the shelf and influence buyer perception. Many premium wineries still choose heavier options for flagship releases.
Colours: Flint, Antique Green, Dead Leaf Green
Each colour serves a purpose:
Flint: Clean, clear, great for white wines
Antique Green: Classic for reds
Dead Leaf Green: A softer, vintage appearance
Consistent Quality With European Manufacturing
European glass remains the gold standard for wineries seeking identical weights, shapes, and finishes bottle after bottle.
Explore Stoney Creek Inventory
Browse our Bordeaux and Burgundy collections inside the Stoney Creek Glass Product Catalogue.
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