Bordeaux vs. Burgundy: Which Wine Bottle Style Is Right for Your Brand?

Packaging is more than a container — it’s a first impression. For wineries, choosing between Bordeaux vs Burgundy bottles is a fundamental branding decision. Here’s how to choose the perfect fit.

The History Behind Both Styles

Bordeaux Bottles

Known for straight sides and high shoulders, traditionally used for Cabernet Sauvignon, Merlot, and blends.

Burgundy Bottles

With soft, tapered shoulders and rounded sides, Burgundy bottles are used for Pinot Noir and Chardonnay.

Key Differences in Shape & Design

• Bordeaux: Tall, straight, structured

• Burgundy: Rounded, elegant, softer profile

Each shape conveys a different aesthetic and heritage.

Best Uses for Each Style

Bordeaux

Ideal for:

• Cabernet Sauvignon

• Merlot

• Red blends

• Sauvignon Blanc

  
  

Burgundy

Ideal for:

• Pinot Noir

• Chardonnay

• Syrah

• Aromatic whites

  
  

How Bottle Weight Impacts Perception - Bordeaux vs Burgundy bottles

Heavier bottles feel more premium on the shelf and influence buyer perception. Many premium wineries still choose heavier options for flagship releases.

Colours: Flint, Antique Green, Dead Leaf Green

Each colour serves a purpose:

• Flint: Clean, clear, great for white wines

• Antique Green: Classic for reds

• Dead Leaf Green: A softer, vintage appearance

  
  

Consistent Quality With European Manufacturing

European glass remains the gold standard for wineries seeking identical weights, shapes, and finishes bottle after bottle.

Explore Stoney Creek Inventory

Browse our Bordeaux and Burgundy collections inside the Stoney Creek Glass Product Catalogue.

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